Within a campaign of about a year we raised $30 million between seed investors and then 16.3 million of that was within the IPO which was the result of taking this content out to market. The videos Click Films created, the analytics show, they played a really larger role in that. The fact that we can still see today that a lot of those videos are in the thousands of views and still go up each month shows that they are having an effect and that’s helping to build that trust and consistency with our audience.